SOD Create Complete Guide | 10,836 Titles, Japan's No. 1 AV Planner

Appointment Clients Line Up for Life Counseling on the First Floor of a Nakano Building

Tokyo, Nakano-Honcho 6-chome, the SAN Shinnakano Building. On the first-floor lobby wall, oversized panels of exclusive actresses line up side by side. On a weekday afternoon, a handful of appointment clients walk into that lobby.

The person they’ve come to see is SOD founder Ganari Takahashi, 66 years old as of April 2025. In the second half of a special interview FRIDAY Digital published on April 30, 2025, he explains it himself.

Apparently my life counseling is more popular than my actual work. I was thinking there should be something only I can do, and when I realized people would actually come for life counseling, I figured I’d give it a try. Now 3 to 4 people show up every week, without fail. (FRIDAY Digital, “A Turbulent Revolutionary! SOD Founder Ganari Takahashi”, Nobuhiro Motohashi, 2025-04-30)

The founder resigned as representative director in 2005. Twenty years have passed since he left management. And yet he still runs a “life counseling business” on the first floor of his own company’s building. With the exclusive actress panels at his back, he sits down with 3 to 4 strangers a week, by appointment. This is the scene at SOD Group as of June 2026.

Control of the company passed, in June 2016, to a 35-year-old AV director: Daitori Nomoto. His legal name is Yoshiaki Nomoto (野本義明); the corporate site’s “Company Overview” page spells it with a different character, 野本義晃 — both read “Yoshiaki Nomoto.” He’s the current representative director and president. The mission he inherited from the founder was a single line: “Kill off the SOD that’s gotten boring, within three years!” Ten years on, SOD Create has become the industry’s No. 1 maker, with a FANZA catalog of 10,836 titles and a production team of about 80.

This article reconstructs the contents of those 10,836 titles, the outline of the 80-person organization, and the “creators first” management philosophy of Daitori Nomoto — handed the company at 35 — drawing on the official corporate site, official X, seven representative FANZA titles, and exclusive interviews from mens-stand.com, ABEMA TIMES, TOKYO HEADLINE, and mtrl.tokyo.

SOD Create Co., Ltd. as a Legal Entity

First, here is the corporate information, drawn from the official corporate site’s “Company Overview” page.

Company name: SOD Create Co., Ltd. Representative: Representative Director & President Yoshiaki Nomoto Location: SAN Shinnakano Building, 6-20-12 Honcho, Nakano-ku, Tokyo 164-0012 Founded: March 1999 Capital: 50 million yen Business: Production of original video software (SOD Official Company Overview, as of June 2026)

The parent company is Soft On Demand Co., Ltd. Founded November 1995, its representative director and president is Jusei Kim. Capital of 100 million yen. Its business: “production and wholesale of original video software / purchasing and wholesale of video software and entertainment-related goods / video content distribution and license sales / mail order and store operations.”

SOD Group turns out to run as a nine-company structure — not the four-company structure our initial research had assumed. The company names listed on the corporate site’s “About SOD Group” page (https://corporate.sod.co.jp/company/group.html) are as follows.

• Soft On Demand Co., Ltd. (founded November 1995, approx. 70 employees) — Sales, logistics, distribution. The group’s core
• SOD Create Co., Ltd. (founded March 1999, approx. 80 employees) — Planning and production
• SOD Artworks Co., Ltd. (founded January 2004, approx. 30 employees) — Editing and post-production
• SOD Corporate Co., Ltd. (founded October 2022) — Back-office outsourcing
• Silk Labo Co., Ltd. — Runs the women-oriented label SILKLABO
• SAKAYA PROJECT Co., Ltd. — Food and beverage business (the operating company behind SOD LAND’s relaunch, discussed later)
• HANAYA PROJECT Co., Ltd. — Little public information on its business details
• MARA Co., Ltd. — Same as above
• Daihachi Seisaku Co., Ltd. — Presumed to be a separate production-side brand

The Soft On Demand Group is an organization of approximately 180 employees. (Soft On Demand approximately 70, SOD Create approximately 80, SOD Artworks approximately 30) (SOD Official Top Page, as of June 2026)

SOD Create holds about 80 of the group’s roughly 180 employees — the largest headcount by department. Its headquarters shares an address with the parent company, consolidated into an office building right by Shinnakano Station. The handle on the SOD Female Employees series’ official X account, @shinnakanodream (“Shinnakano Dream”), is literally that headquarters location. The series constantly uses in-house meeting rooms, hallways, and the reception lobby as shooting locations.

Representative Director and President Yoshiaki Nomoto took office in June 2016 at age 35. As detailed further below, the full arc of his career — joining the company in 2004, his director debut in 2006, and becoming president in 2016 — isn’t published on the corporate site. That information is scattered across exclusive interview articles from mens-stand.com, ABEMA TIMES, and cyzo.com.

Inside the Production Team — Directors, Producers, Costume and Art, Compilation, and Vehicles

SOD Create’s business content page explains its organization through six departments. Here is each department’s own description, quoted directly.

Directors (AV Directors)

A Director means an “AV director.” Our directors are mainly in their 20s and 30s. By actively adopting new ideas from young creators, we’ve consistently produced works that lead the industry. Their main work — project planning, composition, shooting, editing, package production — steers the entire creative process. Beyond existing adult content, they’re also eager to take on next-generation technology such as VR, exploring new content day and night. (SOD Official Business Content / SOD Create, as of June 2026)

20s and 30s as the main demographic — that’s the defining trait of SOD Create’s director roster. In the top-30 director count discussed later, Yukan, Dazai Chinpo, and Suisei Akai, each credited with 3 titles, sit in the mid-career range of the industry, tilting the roster toward younger talent over veterans. President Daitori Nomoto himself remains an active director, “occasionally involved on set as a director” even after taking office. The 20s-30s skew directly reflects the president’s own generational perspective — born in 1981, 35 when he took the role.

Producers

Planning, budget management, casting, shooting, progress management, PR, sales strategy — countless steps stand between a work being born and reaching its users. The supreme commander directing every step from production through sales… that’s the producer. Armed with negotiation skill, coordination ability, the information reach to master every process, and the leadership to bring every party on a work together, they direct production. Every move a producer makes shapes a work’s direction and holds the key to a hit. (Same as above)

“The supreme commander directing every step from production through sales.” A structure where the producer oversees everything from planning to sales strategy in one sweep. This lines up with what the business page repeatedly emphasizes: “an in-house environment where every step — from planning through production, producing, shooting, editing, and promotion — can be carried out consistently in-house.”

Costume and Art Department

A single costume choice can dramatically swing an adult video’s sales. In recent years we launched a costume-specialized division and have worked to raise costume quality. Their main job is sharing a work’s overall vision with directors and producers, and choosing costumes that draw out the maximum appeal of a performer and a work’s image. They incorporate trends and seasonal elements, sometimes even making original costumes, building up a work’s and a performer’s character through costume selection. (Same as above)

“A single costume choice can dramatically swing sales” — this is the company’s own hard-won rule of thumb. A dedicated costume department is rare in the AV industry, and it’s part of what supports the world-building behind SOD Create’s “planned content” labels.

Promotion Department

Raising the profile of exclusive actresses is the Promotion Department’s job. To boost a work’s sales and expand where actresses can shine beyond the boundaries of AV, we connect media, actresses, and users. We move freely across every medium — web, TV, radio, magazines, newspapers, events — introducing an actress’s appeal to users and building a glamorous brand. That actress you see stirring up the media? She’s the product of our meticulous promotion, too. (Same as above)

A department pushing “actresses’ activity beyond AV.” Behind the TV, radio, photo book, and film appearances of SODstar exclusives covered on this site — Mei Miyajima, Ema Yano, Ichika Matsumoto, Nano Ogasawara, and others — is this department’s work. Makoto Toda’s crossover into novelist and film director, discussed later, is a typical example this department has supported.

Compilation Department

Adult videos are sold through a variety of channels — packages, streaming, rental. The Compilation Department is quick to catch sales trends and fashions for each title and channel, then compiles a lineup that matches user needs. It also plans sales strategy to maximize revenue, produces shelf promotional materials for retailers, and runs sales-boosting campaigns for each channel — effectively also serving as the maker’s sales-planning division. (Same as above)

“Effectively also serving as the maker’s sales-planning division.” Despite being a production company, its Compilation Department reaches all the way into sales-strategy planning.

Vehicle Department

Magic Mirror Go, large trucks, tour buses — adult video shoots run various vehicles depending on scale. We maintain a division dedicated to vehicle operation so performers and crew can approach a shoot with confidence, keeping the vehicle environment safe. From transporting performers to hauling equipment, and at times even driving during filming itself, we plan for every driving condition and weather scenario, managing vehicles in flawless condition to help raise the quality of our work. (Same as above)

The “Vehicle Department.” Across the entire industry, SOD is the only maker whose official self-introduction lists a “Vehicle Department” as an independent division. Because the iconic Magic Mirror Go series sits at SOD Create’s origins, it warrants its own dedicated department.

The six departments together add up to 80 people. Directors, producers, costume, promotion, compilation, and vehicles — all connected within a single office. That’s the substance behind “in-house, end-to-end production.”

History — 30 Years, From 1995 to 2026

Act 1: 1995–2005, the Ganari Takahashi Era

In November 1995, Soft On Demand Co., Ltd. is founded. Founder Ganari Takahashi is someone who would later describe himself as having “never even watched an adult video.” The title of FRIDAY Digital’s first-half piece from April 30, 2025 was “A Turbulent Revolutionary! SOD Founder Ganari Takahashi: ‘I Didn’t Even Like AV, Had Never Even Watched One.’”

In its fourth year, in March 1999, the production division splits off to form SOD Create Co., Ltd. — the starting point of a division of labor where the parent company handles distribution and sales, and the subsidiary handles production.

In autumn 2001, the late-night show “Money Tiger” (Nippon TV) begins airing. Takahashi takes a seat as one of the entrepreneur-investors. FRIDAY’s article records the period directly.

Autumn 2001. A distinctive late-night show, “Money Tiger” (Nippon TV), begins airing. Entrepreneurs on the investing side ruthlessly call out the naivety of applicants pitching for funding to start a business. The real-stakes back-and-forth built a reputation, and “Money Tiger,” originally a late-night slot, moved into prime time. The investor-entrepreneurs were called “tigers,” and Takahashi became a media darling. Among the tigers, Takahashi’s investment amount was overwhelmingly the largest. (FRIDAY Digital, 2025-04-30)

His investment stood out even among the tigers. He explains why, in his own words.

Because honestly, the other tigers didn’t actually have any money (laughs). (Same, in his own words)

In January 2004, SOD Artworks Co., Ltd., specializing in video editing, spins off. Capital of 10 million yen, with Kohei Hamano as representative director and president. This established the current division of labor: SOD Create handles “production,” SOD Artworks handles “post-production.”

Then in 2005, founder Ganari Takahashi resigns as representative director.

Act 2: 2005–2016, Reorganization — a Turn to Farming, and a Return

In 2006, Takahashi turns to agriculture.

In ‘05, after resigning as representative director of Soft On Demand, he opened a preparatory office for “Kunitachi Farm” the following year, ‘06, and took the post of representative director. He’d finally taken up the agriculture he’d long been eager to try. (Same)

At the end of that year, he shows up at SOD’s big year-end party for the first time in a while.

At the end of ‘06, the lavish hotel venue was packed with popular AV actresses in revealing dresses and AV directors in unfamiliar tuxedos — Soft On Demand’s big year-end party. Into it, Takahashi, now turned farmer, showed his face for the first time in a while. “I was pulling daikon out of the field this afternoon,” the man mumbled by way of greeting, sporting stubble, a towel around his neck, apparently fresh from field work. Takahashi had completely become a farmer. (Same)

His venture into agriculture stalls within a few years. In a 2025 interview, he looks back on it this way.

Back then, I was fired up about changing Japanese agriculture. But in the end, I failed spectacularly. I realized afterward that I’d gotten carried away with myself. (Same, in his own words)

The biggest reason I pulled out of agriculture was that I didn’t get along with farmers. I hate farmers, honestly. 99.99% hate them. It’s pure emotion at this point. Farmers only care about themselves, they hate reform, they find excuses not to change. So I decided to pull out of agriculture entirely, and I even gave away “Nouka no Daidokoro” (“Farmer’s Kitchen”), the vegetable restaurant I’d gone to the trouble of starting, to my employees. (Same, in his own words)

Toward the end of Act 2, inside SOD Create, one young AV director was climbing up from odd jobs. Joined straight out of school in 2004, made his directorial debut in 2006, led the pickup team as an assistant director, and had his first work picked at an in-house AV OPEN competition in his second year: Daitori Nomoto.

In the meantime, the management layer changed hands several times. Our initial research had tentatively assumed “Yoshiaki Yamamoto became president in 2016,” but going back through exclusive interview articles revealed that it was Yoshiaki Nomoto (野本義明) himself — Daitori Nomoto — who took office in June 2016 on Ganari Takahashi’s own designation. The corporate site’s “Yoshiaki Nomoto” (野本義晃) is the same person; the differing kanji reflects a formal-documentation spelling versus his common-use name.

Act 3: 2016–2026, the Daitori Nomoto Era, Rebuilding SODSTAR

In June 2016, a 35-year-old AV director takes the representative director’s seat. The mission he received from the founder was a single line: “kill it within three years.”

Zero management knowledge, just a director who loves AV.

(Ganari Takahashi’s instruction) Kill off the SOD that’s gotten boring, within three years! (ABEMA TIMES, “Is the New President of This ¥12 Billion Company Really a Pervert!?”, confirmed June 2026)

Nomoto himself recalls it the same way.

I was just standing there, and he said, “You, be president.”

(Ganari Takahashi’s words) It’s fine if this boring company goes under (a three-year deadline). (mens-stand.com, “From AV Director to Representative Director and President”, confirmed June 2026)

Under Daitori Nomoto’s leadership, SOD Create rebuilds its label strategy. SODSTAR, which our initial research had pegged as starting in 2017, actually traces a multi-stage history: launched in 2005 under the name “colors,” renamed SODstar, rebranded around exclusive actresses as its core from 2017 onward, and unified under a refreshed logo and the spelling SODSTAR in March 2025. The business content page introduces today’s SODSTAR this way.

“SODstar” is the name for the popular exclusive actresses SOD Group is proud of. Together with many other actresses and the excellent director team that earns SOD the title of “the planner,” we keep producing diverse works, aiming to delight our users. (SOD Official Business Content / SOD Create, as of June 2026)

In October 2022, SOD Corporate Co., Ltd. is established — a back-office outsourcing company that pushes the group’s division of labor further.

In March 2023, “SOD LAND,” a restaurant run by SOD Group, is shut down for violating the entertainment business law. The reason for the crackdown: “hostessing conduct,” which is banned under a standard food-service license. The situation escalates to the arrest of the store manager and the representative director and president. The group’s food and beverage business comes to a halt here.

On August 18 that same year, SOD LAND reopens in Kabukicho, Shinjuku, Tokyo, under a new operating company, SAKAYA PROJECT Co., Ltd. Mana Sakura, in an official comment, said, “Hearing about it made me feel positive,” helping to push the relaunch along (TOKYO HEADLINE, August 2023). The name SAKAYA PROJECT appears as an official member on SOD Group’s corporate site page “About SOD Group.”

Then comes 2025. Founder Ganari Takahashi has turned 66. Before he talks about his “life counseling business” in the FRIDAY interview, the article sets the scene like this.

People walk into SOD’s headquarters building in Nakano, Tokyo, where oversized panels of “Soft On Demand’s” glamorous exclusive actresses line up in a row. They’re people with appointments, here for life counseling with the building’s “master,” Ganari Takahashi (66). (FRIDAY Digital, 2025-04-30)

Control passed on in 2016, but the founder is still there on the first floor of the headquarters. The scene of life counseling with the exclusive actress panels behind him, and the management judgment of Daitori Nomoto — ten years into being handed the company at 35 — share the same address. This is what SOD Group looks like as of June 2026.

The Man Named Daitori Nomoto — A 35-Year-Old President, With a Mission to “Kill It Within Three Years”

The portrait of Daitori Nomoto is scattered across the few exclusive outlets that have managed to land an interview with him. Here, from profile to management philosophy, it’s drawn back together from multiple independent sources.

He Joined the Company Because of a Book He Read While Cramming for College

I joined SOD wanting to become an AV director. That’s because, back when I was cramming for college entrance exams and not thinking about anything in particular, I happened to read Mitsuo Nagasawa’s book 『AV Actress』.

At first, they had me cleaning the bathroom for a solid week straight, or counting thousands of nails in the warehouse. (mens-stand.com, “From AV Director to Representative Director and President”, confirmed June 2026)

Born January 7, 1981, from Saitama Prefecture, a graduate of Nihon University’s Faculty of Commerce. He threw the shot put as a student. What drew him to SOD was 『AV Actress』, a book nonfiction writer Mitsuo Nagasawa published through Bungeishunju in 1998. After joining, his start was decidedly unglamorous for an AV maker — cleaning bathrooms and counting warehouse nails. As an assistant director, he led the pickup team. He was described at the time as having “a fresh, sincere image, well trusted by the female staff” (Cyzo, October 2016).

His Debut Title, Picked at an In-House AV OPEN Competition, Didn’t Sell

His directorial debut, released May 4, 2006, was 『Serious Amateur Project!! If You Call the Number Scribbled on the Bathroom Wall, Can You Have Sex With a Hot Girl?!』 — an idea picked at an in-house competition for AV OPEN submissions in his second year at the company.

What the executives said was completely reasonable. I mean, an AV that’s just me and a toilet — of course that’s not going to sell. But I wanted this title to introduce the world to a man called “Director Nomoto.”

I’m the kind of person who doesn’t want anyone to touch my work — not one finger. The package photo, the copy on it, all of it, I do myself. (Same)

This title, which he’d later describe as having “not sold at all,” nonetheless caught the eye of founder Ganari Takahashi, becoming his ticket to being picked out as a dedicated assistant director. He went on to work on a new Magic Mirror Go series and a married-woman series, and about ten years later, was named president.

How He Became President

In 2016, just before the company’s 20th anniversary, Ganari Takahashi returns and fires around 30 SOD executives. Daitori Nomoto was one of the few left standing.

I was just standing there, and he said, “You, be president.”

(Ganari Takahashi’s words) It’s fine if this boring company goes under (a three-year deadline). (Same)

According to Cyzo’s contemporary reporting on the appointment announcement, he took office at 35, with the motto “youth for life” and the pledge “I’ll do my best carrying ‘youth for life’ in my heart.” From AV director to president of a ¥12-billion company (later ¥15 billion). He was picked out on zero management knowledge and one single qualification: loving AV.

A Management Philosophy of “Creators First” and Running at a Loss on Purpose

The management policy of the Daitori Nomoto era survives, entirely in his own words, in an exclusive mens-stand.com interview.

Basically, the director team constantly runs planning meetings, pitches to us, and that’s how the month’s slate gets decided. But what I keep in mind, now that I’m president, is giving the young directors an environment where they can make a title even if it flops completely.

Five or six years ago, ideas from really young directors just didn’t get greenlit. Now I’ve changed the company culture so we get them shooting hard even from their first year. I think it matters that they get to experience both failure and success, at the risk of running a loss, and turn it into something they can grow from.

As a company, our first priority is how many directors we can raise who can genuinely delight our users. The more good directors and creators we assemble, the bigger the company gets.

I’ve turned the perks I used to wish existed, back when I was a director, into actual employee benefits. We even created a program: if the turnover rate among first- and second-year new hires stays under 20%, everyone gets a trip abroad as a gift.

Honestly, the one thing I really prioritize is not crushing the sprouts of young directors.

Creators first. That’s what the new SOD is aiming for.

Bluntly put, when it comes to a solo-actress AV, you have to make the user fall in love with the actress.

That’s because the company itself had become obsessed with sales above everything. Even though SOD was supposed to be built to support makers and creators and directors. (mens-stand.com, “Raising AV Creators, Even at the Risk of a Loss”, confirmed June 2026)

The business page’s lines about ”20s and 30s as the main demographic” and “actively adopting new ideas from young creators” are how this policy is implemented on the org chart. The system that lets first-year hires get ideas greenlit, the overseas-trip perk tied to a sub-20% turnover rate — both were introduced by working backward from what Daitori Nomoto himself once wished existed, back in his own director days.

A Lineage of Failures — the Anytime-Kiss Mask, SOD LAND

ABEMA TIMES’s headline reads: “Is the New President of This ¥12 Billion Company Really a Pervert!? What Happened When a Sexy-Video Director With Zero Management Knowledge Took the Job.” The article, reported with both sides presented, lines up his post-appointment challenges and failures.

(A product developed on Daitori Nomoto’s own call) An anytime-kiss mask → a loss of over ¥400 million.

SOD LAND → shut down immediately by police for lacking the required license. (ABEMA TIMES, confirmed June 2026)

Taking on the mission to “kill it within three years” produced literal losses too. But SOD LAND came back to life in Kabukicho under SAKAYA PROJECT, and the anytime-kiss mask left behind a legacy of buzz. The “creators first” and “don’t crush young directors’ sprouts” policy — a judgment call that prioritizes organizational culture over management numbers — has held for ten years.

Today’s SOD Create, Reflected in Its 30 Highest-Rated Titles

Line up the 30 highest-rated titles on FANZA, and the shape of today’s SOD Create appears on its own. As of June 2026.

10,836 Titles in 27 Years

SOD Create’s FANZA video catalog stands at 10,836 titles (as of June 2026). It crossed the 10,000 mark 27 years after founding — a pace of roughly 400 a year, or around 33 a month. One of the largest catalogs among Japanese AV makers.

Half Is SODSTAR

Of the 30, 15 are SODSTAR — exactly half. The rest: SOD Female Employees with 3, Rei -KIREI SOD- and “This Actress Has Quirks!!” with 2 each, and Mogitate Shirouto, Magic Mirror Go, Nottori, Emo Girl., Arabiki Musume, and SODVR with one apiece.

SODSTAR launched in 2005 as “colors,” was rebranded in 2017, and became today’s flagship label after a March 2025 logo refresh. Underneath it, planned-content, amateur, mature-woman, VR, and variety titles each get a single slot. A lineup that isn’t concentrated in one place.

”Shooting Solo Exclusives in 4K” Is the Backbone

Counting the tags attached to the 30 titles: “High Definition” appears on 29, “Solo Performance” on 25, “4K” on 14. Shooting a solo exclusive actress in high image quality is the current core.

From there it scatters. Creampie on 7, Big Breasts on 6, 3P/4P on 6, Office Lady on 5. Beautiful Girl, Seductress, Amateur, Netori/Netorare/NTR, Bondage, Lewd/Hardcore, and Blowjob each land on 4. NTR, hardcore, and amateur all sit at the same count. Rather than concentrating on one direction, this is a production approach that spreads situations out sideways.

Directors Skew Young

Yukan, Dazai Chinpo, and Suisei Akai each land 3 titles; Inoue Japan and SANDMAN land 2 each. A casting pattern that lines up with the business page’s claims of ”20s and 30s as the main demographic” and “actively adopting new ideas from young creators.” Daitori Nomoto’s policy of “getting them shooting hard from year one” shows up in a roster tilted toward youth over veterans. Among the TOP 7 titles discussed next, two come from the Dazai Chinpo × SODSTAR combination.

Reading Today’s SOD Create Through Its Top 7 Titles

Here are the top 7 titles by review count, in descending order, with the official FANZA product descriptions quoted directly. Arranged across labels.

1. Five Days of Affair Through a Hole in the Wall — SODSTAR / Hikari Aozora

Released July 2025. SODSTAR’s Hikari Aozora plays the neighbor’s wife. Director is Dazai Chinpo.

One day, a hole opens in the thin wall between Hideki’s apartment and the one next door — the result of a fight between the couple living there, Hikari and Yusuke. With no quick fix for the hole, Hideki and Hikari gradually start talking through it. Unable to ignore Hikari’s sadness at being treated carelessly by her husband, Hideki finds himself drawn to her more and more… (FANZA product description, as of June 2026)

The series title is “Through the Wall Hole: ● Days of Secret Affair Sex With the Beautiful Wife Next Door.” Running 169 minutes, it drew 11,389 favorites in under a year, with an average rating of 5.00 (as of 15 reviews). A title that shows both the fine-grained situation design and SODSTAR’s careful construction of it as a solo-actress release.

2. Brainwashing Drill: Race Queen Edition — SODSTAR / Ten Ayase

Released June 2025. Also SODSTAR, this one stars Ten Ayase in the “Brainwashing Drill” series — a planned-content title with a sci-fi twist, in which an awkward stalker pulls out “that drill.”

Popular campaign girl Ten-chan is always surrounded by adoring amateur photographers, but one of them, Higashi, mistakes her fan service for real affection and turns into a stalker. He’s harshly scolded by the president of Ten Ayase’s talent agency. Enraged, the awkward Higashi pulls “that drill” out of his bag… (FANZA product description, as of June 2026)

“Brainwashing Drill” is a SODSTAR sub-series that pairs an occupation (race queen) with a sci-fi premise. Even in solo-actress releases, SODSTAR brings in the fine-grained setups typical of planned content.

3. Last-Train Nympho, the Runaway Gal — SODSTAR / Riko Hoshino

Released July 2024. Starring SODSTAR’s Riko Hoshino. The long title itself is emblematic of SOD Create’s copywriting culture.

This is the story of an unremarkable salaryman — me — getting jerked around by a gyaru. After a string of bad luck all day, I try to secretly photograph the panty shot of a gyaru sitting across from me on the last train home, and get caught. Instead of reporting me to the police, she moves into my apartment. She brings home strangers, does whatever she wants — a chaotic cohabitation begins… (FANZA product description, as of June 2026)

“She brings home strangers.” That the story’s specific detail comes through in the product description is one of SOD Create’s strengths. Writing 4 to 5 dramatic beats into a single title is an extension of the storytelling craft honed on planned content.

4. Hina, 23, Works at a Baby Goods Store — Arabiki Musume

Released October 2023. A representative title from SOD Create’s amateur label Arabiki Musume. The synopsis is written in the first person, in the performer’s own words.

“I want both my mouth and my pussy wrecked.” I work an ordinary job in a calm office — just an ordinary woman you’d find anywhere. But sometimes I think there might be a more reckless version of me somewhere inside. I wanted to try, at least once in my life, the kind of rough sex you can only have right now. 【An obedient sex-toy of a girl, available for rent.】 (FANZA product description, as of June 2026)

A combination of occupation (baby-goods store clerk) and psychological motive (“there might be a wilder version of me somewhere”). Where SODSTAR’s solo releases are built around an actress’s persona, Arabiki Musume foregrounds an amateur woman’s psychology in first person. Even within the same company, each label starts from a different place.

5. First Shoot: A Working Nursery Teacher — Mogitate Shirouto / Kurumi Ishikawa

Released February 2026 — a very recent title. A representative first-shoot release from the Mogitate Shirouto label.

A currently working nursery school teacher (22), living with her family in Shizuoka, makes her AV debut! A big step toward becoming a freer adult, away from the person who couldn’t quite grow up. She was scared and almost couldn’t make it to the studio, but pushed through. Her hidden masochistic streak gets exposed bit by bit. First-time squirting and internal orgasms! A shy smile, but a grown-up face during sex! She came again and again! (FANZA product description, as of June 2026)

Occupation (nursery teacher), hometown (Shizuoka), body type (slender), personality (masochist) — four axes, laid out plainly. Mogitate Shirouto keeps the formulaic copy of an amateur first-shoot label while differentiating through each performer’s individual traits.

6. Sex Genius: Yui Kato — Rei -KIREI SOD-

Released April 2022. A representative title from the Rei -KIREI SOD- label — mature, intensely sensual territory that neither SODSTAR nor the amateur labels cover.

Yui Kato’s second work after her shocking debut is a one-on-one, slow, deeply sensual sex film! We visit her home, and sex starts right there at the front door! Her expression changes the instant the kissing begins! Two rounds of sex at home, then a hotel for deep, passionate kissing sex as she loses herself to desire. (FANZA product description, as of June 2026)

“Her expression changes the instant the kissing begins.” Rei’s copy revolves around keywords like tender, intense, and kissing. Even within the same company, the scene construction and shooting approach are a different animal from SODSTAR’s solo releases. Looking across labels, the breadth of SOD Create’s range comes into focus.

7. SOD Female Employees: Strip Baseball-Fist, 12 Rounds — SOD Female Employees

SOD Create’s iconic, company-history label. A representative planned-content series featuring actual employees (ordinary women) as performers.

Have you ever played “baseball fist” — the Japanese strip game? We bring you a hefty lineup of 12 women, so we hope you’ll find your favorite among the female employees. It’s play ball, out of nowhere, in the middle of the workday. “I don’t want to strip!”… but “I’ll try a little, at least”… enjoy watching the female employees who end up feeling it after all. (FANZA product description, as of June 2026)

“A hefty lineup of 12” and “10 hours.” The SOD Female Employees label is defined by large casts and long runtimes. Packing multiple performers into one release only works because SOD Create owns the “Female Employees” brand asset.

Lined up, the seven break down as: three SODSTAR titles (Hikari Aozora, Ten Ayase, Riko Hoshino), two planned/amateur-label titles (Arabiki Musume, Mogitate Shirouto), one mature-woman title (Rei), and one company-history planned title (SOD Female Employees). Across the more than ten labels SOD Create operates, even just these seven top titles show multiple production styles running side by side.

Three Exclusive Actresses by Name — Mana Sakura, Makoto Toda, Suzu Honjo

Among the exclusive actresses named earlier in this article, here are the careers of three whose independent interview coverage survives.

Mana Sakura — 13th Anniversary, Six Award Categories, and “SOD Is a New Religion”

Debuted in 2012. SOD Create’s flagship exclusive actress. She marked her 13th anniversary in February 2025. She also works as a novelist, twice shortlisted for the Noma Literary Prize for New Writers. At the official SOD Award 2018, she took first place in 6 of 30 categories.

Mana Sakura “took first place in 6 of the 30 categories at SOD’s awards.” “She won the VR Sales Award, the Takarajima VR Actress Work Award, the TSUTAYA Actress Work Award, the SOD Exclusive Actress Award, the Best Exclusive Actress Award, and the Ganari Takahashi Award.” (mtrl.tokyo, “The SOD Award 2018 Is Here!”, confirmed June 2026)

In the same interview, she describes the SOD Group organization in her own distinctive terms.

I usually get bored of things quickly, but AV is work I’ve kept doing for almost seven years now. I think of SOD as a “new religion” — in a good way. It’s incredibly warm, like a single parent to me.

Even if my breasts sag and my cheeks hollow out, I want to keep working as a mature actress!

I feel like I was just doing what I loved! I chased what I loved, and before I knew it, I’d ended up here.

That’s why I always wanted a bridge to fit back into society, which is why I wanted to work as a creator too.

There’s plenty of AV you can watch for free, but… to all the students out there — once you’re working adults, work hard, buy the AV you like, and with any luck, get off to plenty of mine too (laughs) (Same)

The “new religion” and “single parent” metaphors illuminate the relationship between SOD Create and its exclusive actresses from the other direction. The exposure strategy the Promotion Department runs, and the sense of belonging on the actress’s side, converge into a single view of the company.

During the 2023 SOD LAND crackdown and its relaunch under a new operator, Mana Sakura was again the company’s representative actress issuing an official comment. With a single line — “Hearing about it made me feel positive” — she helped ease the controversy toward resolution.

See the dedicated Mana Sakura article for more.

Makoto Toda — Crossing Over From the “Seishun Jidai” Label, Two Transformations Into Director and Writer

In June 2016, she debuted from SOD’s new label Seishun Jidai (“Youth Era”) with 『“I Want to Try Having Sex” Makoto Toda, 19, Virgin, SOD Exclusive AV Debut』. Not the SODSTAR mainline, but a more segmented label for younger, virgin-themed talent. At the time she was with Bambi Promotion, later moving to its sister agency Bstar.

Her award history runs from her very first year.

• March 2017: Tokyo Sports’ “Ano Ko de Nukitai Uradōri Web Grand Prix 2016” (an annual actress popularity poll) — Rookie Award and Work Award (SOD Seishun Jidai)
• June 27, 2017: 1st Seiko Oomori Award
• May 2018: DMM R18 Adult Award 2018, Buzz Award
• May 2018: 30th Pink Film Grand Prix, Best New Actress Award

On December 20, 2019, her directed film 『Eternity Passing By』 screened theatrically as a special invitation title at MOOSIC LAB 2019 — the centerpiece of the “Director’s Debut: Makoto Toda Experimental Film Anthology” project, a collection of three short films. AV actress → director → writer: this is the clearest realization of the Promotion Department’s stated mission to give “actresses a stage beyond AV.”

Public information on Makoto Toda’s retirement date is scattered, but her work as a novelist and film director has continued since leaving SODSTAR. She’s one example of the model where SOD Create debuts a performer on a niche label like Seishun Jidai and later sends her on into film and publishing.

Suzu Honjo — The Industry’s First “10,000 Pre-Order Debut,” the Fighting-Style Cool Beauty

Debuted in 2018, a current SODSTAR exclusive. Before her debut even happened, SOD Create ran the industry’s first fan-participation, crowdfunding-style campaign: a “10,000 pre-order debut.”

• January 2018: SOD Create launches the campaign “10,000 Pre-Orders and a Stunning Beauty Makes Her AV Debut!?”
• February 28, 2018: 10,000 pre-orders reached before the deadline; debut confirmed
• March 5, 2018: First nude appearance in Weekly Playboy
• March 9, 2018: Greets fans at the SOD Award 2018 (DMM R18 Adult Award)
• April 26, 2018: Debut title 『Suzu Honjo: Thanks to All of You. AV DEBUT』 released
• June 15, 2018: No. 1 in DMM.R18’s first-half sales ranking
• Later: No. 1 in the FANZA Adult Award’s mail-order category

The model of “fans paying up front to back a debut” — shifting a rookie actress’s financial risk onto her fans — had no precedent in the industry at the time. Suzu Honjo’s success spread similar campaigns across the industry. Her industry nickname is “the fighting-style cool beauty.” The debut title, 『Thanks to All of You.』, turns gratitude to the fans who hit 10,000 pre-orders directly into the work’s title — a distillation of SOD’s copywriting culture.

Lined up, the three show the range of SODSTAR exclusives. Mana Sakura (2012–, 13 years, novelist), Makoto Toda (2016–, Seishun Jidai → director → novelist), Suzu Honjo (2018–, 10,000-pre-order campaign → No. 1 in FANZA mail-order). Each took a different path to debut and a different form of crossing over beyond AV. The territory the Promotion Department describes as “connecting media, actresses, and users” plays out differently for each of the three.

Where They Are Now — Links to Existing Articles

Among the actresses who came out of SOD Create, here are the ones with dedicated articles on this site. Some are still SODSTAR exclusives; others became flagship names after leaving.

• MINAMO (full profile) — 5-year SODstar exclusive, 76 FANZA titles, a KADOKAWA photo essay, and a year-long column on a film news site. A leading example of an exclusive who has run cultural activity outside AV in parallel
• Ichika Matsumoto (full profile) — Debuted on the Seishun Jidai label in 2019 and left SOD after four titles. A freelance stretch, then a double exclusive with Hon-Naka and Dass!, and a MOODYZ exclusive from 2025. A FANZA annual No. 1 with over 600K X followers. No longer a SODSTAR, but this is where the line starts
• Nano Ogasawara (full profile) — Debuted in 2025, went from an SNS viral moment to a SODstar exclusive contract in six months. The newest generation, with her transition documented from her days as a college student juggling part-time jobs
• Mei Miyajima (full profile) — Six years since her “100-day actress” declaration, a performance-focused talent who has never left SODstar. Multiple highly rated titles in NTR and VR
• Ema Yano (full profile) — Nittele-genic 2014 → a 100-million-yen contract SOD Create debut → a surprise move to Madonna. A case of an exclusive moving from SODSTAR to another maker
• Mana Sakura (full profile) — SODstar since 2012, 13 years into her career. Also active as a novelist, twice shortlisted for the Noma Literary Prize for New Writers

Just these six names show the range of what this company puts out. From a rookie (Nano Ogasawara) to a 13-year veteran (Mana Sakura), the span of tenure is wide. Some routes run outward and come back as flagship names elsewhere, like Ichika Matsumoto’s; others run outside AV entirely, like MINAMO’s column and Mana Sakura’s novels.

What the business page’s Promotion Department calls “expanding the stage for actresses beyond AV” is realized in these careers. The list — web, TV, radio, magazines, newspapers, events — genuinely moves through Mana Sakura’s books, MINAMO’s column, Ema Yano’s gravure work, and Makoto Toda’s directed films.

See each actress’s dedicated article for more.

VR Division — 20 Titles a Month, 7 In-House Directors, and Sari Kosaka as the First

SOD Create’s VR division had its production scale disclosed in a 2017 MoguLive interview. The producer is Yohei Kanai of the production department. Of roughly 20 titles produced per month, 6 are placed in stores, and about 15 people — 7 in-house directors plus outside directors — run the VR output.

SOD shoots around 20 new VR titles a month, and of those, 6 a month go into stores. Seven in-house directors, and roughly 15 people including outside directors, are producing VR work. (MoguLive, “Asking SOD About VR — Part 1”, confirmed June 2026)

VR shooting works differently from a standard AV shoot. Producer Kanai explains the on-set specifics directly.

In VR, most titles link the male performer’s body to the viewer’s, so the viewer feels like they’re the one having sex with the actress. The male performer has to match the camera position — twisting his face out of frame while keeping his body in a normal, straight position.

(A challenge from binaural recording) If the male performer lets slip a “hah, hah” sound, the viewer suddenly hears a man’s “hah, hah” right next to their ear. (Same)

The male performer’s movements and the recording approach are completely different from a standard release. SOD Create is said to be developing a new in-house role, the “VR-specialist male performer.” The same goes for exclusive actresses — Sari Kosaka was cast as SOD’s first VR exclusive.

We cast VR exclusive actress Sari Kosaka, rolling out content from a VR-dedicated actress that can only be seen in VR.

(In-store experience) 9,000 people a month try VR, split 50% new customers and 50% repeat customers. (Same)

9,000 monthly in-store VR sessions is one of the largest scales in the AV industry. SOD Create established specialist staff — actresses, male performers, directors — from VR’s early days, building the structure that leads to today’s SODVR label (which placed one title in the TOP 30 discussed earlier). The business page’s claim of “eagerly pursuing next-generation technologies including VR” is backed by concrete numbers: 20 titles a month, a 15-person team.

SOD Group’s Nine-Company Structure — Food, Women’s Content, and Spin-offs Around the Production Subsidiary

As mentioned several times already, publicly available information shows SOD Group operating as a nine-company structure — food and beverage, women’s content, and spin-offs arranged around SOD Create itself (production).

The Core Four (Production, Distribution, Editing, Administration)

Soft On Demand Co., Ltd.: The group’s core company, handling sales and logistics. Builds the infrastructure connecting makers and retailers and functions as a “trading company.”

SOD Create Co., Ltd.: Founded 1999. An organization built around excellent directors and producers specializing in planning and production.

SOD Artworks Co., Ltd.: Founded 2004. A professional editing collective handling editing and design. (SOD Official: About SOD Group, as of June 2026)

Soft On Demand (sales and logistics) / SOD Create (production) / SOD Artworks (editing) / SOD Corporate (back office). Together, these four companies handle everything from planning and shooting to editing and distribution in-house.

The Outer Five (Women’s Content, Food and Beverage, Spin-offs)

• Silk Labo Co., Ltd.: Runs the women-oriented label SILKLABO. Set up as a separate legal entity within SOD Group because its target audience and style are clearly different
• SAKAYA PROJECT Co., Ltd.: Formed to separate the food-and-beverage business from SOD proper after the 2023 SOD LAND crackdown. The operating company behind SOD LAND’s relaunch in Kabukicho, Shinjuku
• HANAYA PROJECT Co., Ltd.: Little public information on its business details
• MARA Co., Ltd.: Same as above
• Daihachi Seisaku Co., Ltd. (“Eighth Production”): Presumed to be a separate production-side brand, though its official business scope hasn’t been disclosed

Of the outer five, SILKLABO and SAKAYA PROJECT have a clear business nature. The remaining three (HANAYA, MARA, Daihachi Seisaku) were likely formed in the context of diversifying the group’s business and spreading risk, but their business content can’t be confirmed from public information.

Where the Food and Beverage Division Stands Now

The philosophy behind the food and beverage business, as stated on the business page, ties into a broader vision of expanding where actresses can work beyond AV.

(Food and Beverage Division philosophy) We provide, at a reasonable price, a place where customers can “meet their favorite actress” and “casually communicate with her,” growing SOD’s fan base.

(Expansion goal) “Aiming for 100 locations” and “creating places for actresses to work outside of AV.”

Flagship store: Joshi Shain Sakaba (“Female Employees Tavern,” opened May 2018, near Akihabara Station). SOD Female Employees work shifts there, checkable on Twitter. Every drink and every dish is 500 yen. (SOD Official Food and Beverage Division, as of June 2026)

Joshi Shain Sakaba near Akihabara Station, SOD LAND in Kabukicho. With a stated goal of 100 locations, the concept is to run them as a landing place for actresses’ careers outside AV. The Promotion Department’s policy of a “stage beyond AV” is also implemented through the company’s own storefronts.

The Official Account Network and “Bringing Eroticism Into Everyday Life”

SOD Create’s official media presence is made up of multiple X accounts and an official YouTube channel.

• 【Official】SOD Create 💘 — @sodcreate (the official X account, opened February 2010, 124K followers, 27K total posts)
• SOD Promotion & PR Official Account — @SOFT_ON_DEMAND (run by the Promotion Department)
• SOD Female Employees 【Official】 — @shinnakanodream (dedicated to the Female Employees series; the handle comes from “Shinnakano,” the headquarters’ location)
• SOD Create_info【SODGROUP】@Title Info — @sod_info_sub (new-release announcements)
• Official YouTube channel “SOFT ON DEMAND” — mainly SOD Award ceremony highlights, actress interviews, and new-title trailers
• Personal accounts: Ganari Takahashi at @ganari_t (founder) / nomotoyoshiaki (the president’s personal account)

The print magazine Gekkan Soft On Demand (“Monthly Soft On Demand”) went on hiatus and was later revived; in 2025, the “Gekkan Soft On Demand Revival Commemorative Cup” — the 2nd AV Ogiri (improv-comedy) Championship, an SOD adult event — was held with Mana Sakura competing.

The unified message pushed out across these accounts is written, signed, on the president’s message page.

“Bringing eroticism into everyday life.”

“Making eroticism not something special, but a more ordinary part of daily life.”

“(Through this) we work to create a ‘culture’ that brings people smiles, energy, and good communication.” (SOD Official: Message From the President, signed Daitori Nomoto / SOD Create Representative Director & President)

This matches word-for-word the line “Bringing eroticism into everyday life” at the top of the official X (@sodcreate) bio — the group’s unified core message, established after Daitori Nomoto took over as president.

Corporate Vision, CCBU Membership, and SOGI-Inclusive Hiring

Under Daitori Nomoto’s leadership, SOD Create has also formalized its compliance and diversity policies. They’re listed as-is on the corporate site’s “Our Initiatives” page.

Legal compliance: We comply with the laws and in-house regulations of the countries and regions where we operate.

Ethics: All employees and officers maintain high professional ethics.

Public order and morals: We act with good judgment.

Membership: We are a member of the NPO Association for Appropriate Video Business Operators (CCBU). (SOD Official: Our Initiatives, as of June 2026)

CCBU (the NPO Association for Appropriate Video Business Operators) is a cross-industry compliance body founded in response to the 2017–2022 AV coerced-performance scandal. As a member operator, SOD Create adheres to the industry’s self-regulation rules.

On the employee-policy side, the list includes items that are rare in the AV industry.

A good work environment: an easy-to-work-in workplace, a ban on workplace harassment, work-life balance.

Corporate culture: building a creativity-rich environment.

Substantial support programs: support for earning qualifications, self-development grants.

(In-house activity) Full support for child-rearing and starting a family.

Understanding sexual diversity, with hiring free of discrimination based on SOGI.

Example policies: pregnancy, childbirth, and childcare leave, a meal-ticket system, LGBT hiring, no-overtime days. (Same)

Few AV makers officially state “hiring free of SOGI discrimination” and “LGBT hiring.” This reflects both the management sensibility of Daitori Nomoto’s generation (born 1981, took office at 36) and the need to bring in diverse talent within a 180-person group.

Brand Message — The Official Voice on “SOD the Planner”

Here is SOD Create’s self-introduction from the top of the business page, quoted in full.

SOD Create Co., Ltd. is an organization built around an excellent lineup of directors and producers specializing in planning and production. Since our founding, we’ve sent hit planned works into the world, starting with the “Magic Mirror Go” series, and in recent years we’ve come to hold numerous famous exclusive actresses, establishing our position as the AV industry’s No. 1 maker. We’re also proactive about adopting new technology, taking on endless challenges in next-generation video such as VR works. Behind our continued output of high-level video content is an in-house environment where we can carry out every step — from planning through production, producing, shooting, editing, and promotion — consistently in-house. To convey the full appeal of our performers and works, professionals in each department rack their brains every day striving to make great work; that environment is unique in the entire AV industry. And for the young employees who will carry the next generation, we encourage active participation in new ventures, giving passionate employees a chance regardless of tenure, striving to develop outstanding creators. (SOD Official Business Content / SOD Create, as of June 2026)

Pull out the keywords and five stand out.

• “Specializing in planning and production”
• “Hit planned works starting with the Magic Mirror Go series”
• “Position as the AV industry’s No. 1 maker”
• “Carrying out every step — planning, production, producing, shooting, editing, promotion — consistently in-house”
• “Unique in the AV industry”

“Specializing in planning and production,” “in-house end to end,” “industry No. 1,” “unique in the industry” — these are the self-definitions the company officially lines up. The on-set catchphrase the business page repeatedly displays is this:

Confronting eroticism head-on. (Same)

The on-set “Confronting eroticism head-on” and the PR line “Bringing eroticism into everyday life.” The two catchphrases line up along opposite vectors — confrontation and the everyday. That’s the outline of SOD Create’s internal culture.

Magic Mirror Go Today — Where SOD and DEEP’S Diverge

SOD Create’s self-introduction mentions “hit planned works starting with the Magic Mirror Go series.” At the same time, most titles currently carrying the “Magic Mirror Go” name on FANZA’s brand store are released by the affiliated maker DEEP’S.

As a matter of industry history, some Magic Mirror Go-related series (The Magic Mirror, Magic Mirror Van, General Man-Woman Monitoring AV) are said, according to industry literature, to have been transferred to DEEP’S after it split off and became independent from SOD Create. SOD’s official statement — “since our founding, we’ve sent hit planned works into the world, starting with the Magic Mirror Go series” — can be read as covering both “the Magic Mirror Go that still remains as an SOD Create label today” and “the Magic Mirror Go-related series that moved to DEEP’S in the past.”

In fact, the June 2026 label distribution for SOD Create (from the TOP 30 count above) still includes one Magic Mirror Go title. It hasn’t moved to DEEP’S entirely — a certain number remain with SOD proper. The vehicle assets SOD Create’s Vehicle Department officially describes — “Magic Mirror Go, large trucks, tour buses…” — are also still active.

The relationship between the two companies comes into fuller view when this SOD Create article is read alongside the DEEP’S Complete Guide, The Magic Mirror (MM Go) Beginner’s Guide, and General Man-Woman Monitoring AV Beginner’s Guide.

SOD Create Within the Industry’s Big 4

The AV industry’s four major companies, the so-called Big 4, are SOD, S1, MOODYZ, and IDEA POCKET. This article’s related-makers list names the other three. Here’s how each company’s point of differentiation lines up with existing articles on this site.

• SOD Create (this article) — A two-pronged approach of planned content (Magic Mirror Go, SOD Female Employees) and SODSTAR exclusives. An 80-person production team and a nine-company group structure
• S1 Number One Style (S1) — Beautiful-girl solo exclusives as its core, strong in scouting new talent. No dedicated maker article on this site yet
• MOODYZ — 25 years as the established name, defined by the depth of its exclusive actress roster and manga-original collaborations
• IDEA POCKET — Purity of the beautiful-girl line, scouting new talent through FIRST IMPRESSION
• DEEP’S — SOD-affiliated, a collective of planned-content craftsmen for the Magic Mirror Go-related series
• Hunter — The planning core of the HHH Group, with over 3,600 situation-driven titles
• PREMIUM — MOODYZ-affiliated, planned content built around former local TV announcers
• kawaii* — MOODYZ-affiliated, a new-talent-discovery brand

Within the Big 4, SOD Create differentiates itself through its accumulated planned content and its in-house, end-to-end production structure. Where S1, MOODYZ, and IDEA POCKET compete on the quality and volume of their solo exclusives, SOD maintains the breadth of its planned-content labels (SOD Female Employees, Magic Mirror Go, Mogitate Shirouto, Arabiki Musume, Rei) while layering SODSTAR’s solo-exclusive titles on top — a two-pronged strategy.

SOD Group also extends the perimeter of its AV business through a nine-company structure (including food and beverage, women’s content, and spin-offs), a structural feature none of the other Big 4 share. Daitori Nomoto’s management philosophy of “creators first” and being willing to run a loss coexists with maintaining this broader business diversity.

As of 2026, SOD Create competing with S1, MOODYZ, and IDEA POCKET for the top spot on FANZA’s ranking is an extension of this strategy.

SOD Create Suits Readers Who…

• Are fans of planned content and situation-driven titles: SOD Female Employees, Magic Mirror Go, Brainwashing Drill — works built to showcase concept and setup are the core here. A better fit for readers who want to enjoy fine-grained situation design over straightforward solo releases
• Want to follow exclusive actresses: SODSTAR’s roster runs deep, from rookies to 13-year veterans, making it easy to follow across generations within one label
• Also want amateur and first-shoot content in parallel: Mogitate Shirouto, Arabiki Musume, and SOD Female Employees (with actual employees performing) round out the catalog beyond the exclusives
• Are interested in actresses with cultural activity outside AV: The TV, radio, photo book, and column work the Promotion Department drives is a hallmark of SODstar exclusives — a good fit for anyone who wants to see an actress whose work outside AV connects back to her titles

Conclusion — 30 Years of SOD the Planner, and Where It Stands Now

In a single sentence: SOD Create is “30 years of accumulated planned content, with SODSTAR exclusives built on top, forming the core 80 of a 180-person group.” Dig deeper and it’s a decade in which Daitori Nomoto — handed the presidency at 35 — implemented a management philosophy of “creators first,” “let the young ones shoot even at a loss,” and “support creators and directors,” realized in the form of a director roster weighted toward the 20s and 30s, the depth of the SODSTAR exclusive roster, and an expanded perimeter reaching food and beverage and women-oriented labels.

The basis for the company’s own claims of “No. 1 in the industry” and “unique in the industry” lies in its in-house, end-to-end production structure, its six-department organization, the nine-company perimeter of the group, and the diversity of labels running from Magic Mirror Go through SOD Female Employees, Mogitate Shirouto, Arabiki Musume, Rei, and SODSTAR. Twenty years after founder Ganari Takahashi stepped back from management in 2005, while he runs his life-counseling business in the headquarters lobby, Daitori Nomoto and a roster of directors in their 20s and 30s keep turning out new planned content. That’s SOD Create as of June 2026.

Its FANZA catalog of 10,836 titles runs on each label operating within its own self-contained world. Start with a SODSTAR solo title, or come in through SOD Female Employees’ long-form planned releases, or Mogitate Shirouto’s first shoots, or Rei’s intense content — there are multiple doors in. The seven FANZA product descriptions and the three exclusive actresses’ careers (Mana Sakura, Makoto Toda, Suzu Honjo) laid out in this article work as a map of those entry points.

Watching a similar premise on a free video site and watching an official title SOD Create built end to end in-house are different in every way — the costume craft, the editing density, the intent behind the lineup. The body of work from young directors that a 35-year-old president’s “creators first” has shaped over a decade, the Magic Mirror Go the Vehicle Department keeps running, the SODSTAR solo titles the costume-specialist department builds. If there’s an actress you’ve come to like, or a planned-content label you’ve come to like, buy the official title on FANZA and support them. There’s a way to watch that also supports the organization the founder spent 30 years building and the successor spent 10 years rebuilding.

Note: Product information is displayed in Japanese.